Hello, this is Project Felicia representative Hiro.

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We witness that the sensory marketing using our five senses - sight, hearing, taste,  touch and olfactory, is demanded in s stressful society we live in.

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From my own experience that my sense of smell weakened due to excessive stress without knowing, I realize that scent facilitates our life and enriches our heart and minds. Since then, I have been pursuing the possibility of "scent" every single day.

Through scent, Project Felicia focuses on our “sense of smell”, which we usually use subconsciously, fosters rich sensibility and creativity. It also communicates the relationship between people and fragrance ingredients, as well as the importance of the natural environment. "Scent" is very important for us to live.

In our brain system, there is the limbic system – the part of our brain that we use to feel, or our “feeling brain”. Another part of our brain is the cerebral neocortex – the part that we use to think, or our “thinking brain”. The feeling brain is concerned with memories and emotions, and controls behavior based on our instincts for food and safety. Among our five senses, only the olfactory reaches this feeling brain directly whereas other senses go to the thinking brain once information is perceived by sensory organs.

Any stimulation by olfaction that feels “comfortable” encourages the secretion of neurotransmitters that make us feel happy. By experiencing the comfort of scents and understanding how to be comfortable with the scents, we develop the ability to feel gentle toward people, and overcome everyday stress. When we feel comfortable, we can accept ourselves and those around us openly.

Project Felicia believes that if one person is in sound condition, the group will be in good condition and society will be better place.

Therefore, we create scent touch points through event planning, sales and marketing and product development.

Please feel free to contact us about how we can help you leveraging scent for your business.