OMOTENASHI Selection Award Winner
- Hiro Nakayama
- Dec 24, 2025
- 1 min read
Bridge and Blend, an incense brand operated by Project Felicia, was awarded the OMOTENASHI Selection in recognition of its uniquely Japanese spirit of hospitality, quality, and cultural expression. The brand's commitment to using natural materials, its artisanal craftsmanship, and the experiential value of its fragrance, which calms the mind, were highly praised by judges from Japan and abroad.
The award led to the brand being introduced to department stores, lifestyle shops, and select stores overseas, marking an important milestone in expanding its international recognition and rediscovering its cultural value.
Comments