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Our sense of smell, which reaches our sensory brain directly, has a profound effect on our memories, vividly recalling them and unconsciously influencing our emotions and behavior.

Fragrance can be integrated into any format, from consumer goods such as perfume, shampoo, and fabric softener, to products that scent the space such as candles and diffusers, and incense that is used for air care and as interior decoration.

By experiencing the "sense of smell" that we use every day without even thinking about it, we can further enrich our sensibilities and foster flexible thinking. It is used for everything from event planning such as workshops, seminars, and exhibitions to corporate training such as team building.

The Incense Inspired by 1000-Year-Old Japanese Blends collection is a modern take on six incense fragrances representative of the Heian period, based on 1000-year-old fragrances.

It was launched on April 18, 2021, Incense Day.