Project Felicia releases its first in-house brand, "Bridge and Blend"
- Hiro Nakayama
- Dec 24, 2025
- 1 min read
Project Felicia has released its first in-house brand , Bridge and Blend , which reinterprets Japan's millennia-old fragrance culture for the modern era . Using only natural ingredients, the brand offers a "Quiet Luxury" fragrance experience that complements modern lifestyles while preserving the traditional method of hand-blending fragrances.
The birth of the brand marked a major step in shaping Project Felicia's business foundation, deepening our exploration of the two axes of inheriting and creating incense culture, and later expanding overseas, with OEM projects and workshops at cultural events. Link: https://www.bridgeandblend.com/



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