Branding effect with scent
Olfactory that reach directly into our feeling brain deeply affect our memory, vividly evoke our memory, it works on our emotions and behavior unconsciously. And it delivers a powerful branding effect through the "smell".
With the increasing demand for sensory marketing, companies are seeking ways to tap into this approach. Information obtained from olfactory is a memorable sensation next to that from vision. We propose a brand strategy to utilize this invisible information.
[Presentation] Nissan, Oakwoods, Mitsubishi Tanabe Pharma, Yomiuri Brand Studio
We provide opportunities to capture potential consumer needs by investigating and analyzing market trends necessary for developing new products and services, and drawing out consumer insights.
[Case] LASALLE College of Art (March 2017)